Companies face a choice: traditional live chat staffed by humans or an AI chatbot running automatically? The truth is, the best strategy combines both approaches.
Traditional live chat: requires agent availability, only works during business hours, high quality for complex matters, expensive under heavy traffic.
AI chatbot (AIGoChat): operates 24/7 without interruption, handles unlimited simultaneous conversations, responds in seconds, fixed costs regardless of traffic volume, but limited to knowledge in the base.
Optimal solution: AIGoChat handles 80–90% of routine questions automatically, while agents focus on complex cases. The conversation takeover feature enables a smooth transition between AI and human.
Conclusion: for most e-commerce and SaaS businesses, AIGoChat can replace live chat in the majority of cases, offering better availability and lower costs.